Marketing…it’s everywhere!

It is almost impossible to create new content that can be easily recognised and stumbled upon on the Internet. The only way to get it out there is through multiple platforms.

Transmedia storytelling is the process of creating a single fictional story experience across multiple platforms. If you think of your content as a product that you are trying to sell, transmedia storytelling is the means by which you sell it. There are an abundance of examples of transmedia storytelling; in fact we are watching them unfold right under our noses.

One example: The Marvel Universe.

There is no doubt Marvel has been, and still is, one of the most popular franchises today. Each segment of the Marvel universe adds up to one big story that all ties in together. Marvel reaches a lot of platforms; comics, movies, tv series, gaming, online forums, etc. These platforms act as vectors for people to discover more about the story they are interested in. This then leads to fan-art, memes, gifs, fan-fiction, etc.

Red hot chili peppers, Halo, Skyrim and game of thrones are just a few of the other examples of Transmedia storytelling that convey a coherent story/experience for the consumer. They can also come in the form of products e.g. the infamous “Changing colour dress”.

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Use my work!

Copyright has always been a huge issue. It didn’t seem to be much of a problem in primary school. But high school took it seriously and University took it too the next level, “You will die if you plagerise!”

It’s all a power game. They have this idea that knowledge is power and that sharing information makes you weaker. The scarcer the knowledge is the more value it holds, right?

Wrong. It is impossible to move forward if we keep putting up boundaries between people. An example of this is Apple music vs Spotify. Spotify is free and easily accessible by internet, whereas Apple music is very expensive and is exclusive to those who can pay for it. This creates an immediate divide between the classes.

The Apple music vs Spotify example is an analogy for Copyright vs Creative Commons. Information helps us all advance, why should we shield our society from advancing by selfishly withholding content from other people?

“Untitled” – (Soundscape – MEDA101)

The soundscape, “Untitled”, explores the unknown. It is the beginning of an unlikely journey where fear and excitement are always present. In this piece, I aimed to create an atmosphere which really seemed surreal and scary. However, not traditionally scary, but more so a fear of not knowing what will happen next. It is an eerie and freaky vibe that engages the audience.

For this piece, I drew information from a number of sources:

Remixing a sample of a remix

It all started with sampling. Rappers would sample beats/melodies from other songs to rap over and make their own. Vanilla Ice “Ice Ice Baby” is a sample of “under pressure” by Queen and David Bowie; “Ice Ice Baby” was a real hit too. Artist still do it too this day, e.g. Jason Derulo. But not just famous artists, anyone could do it. Here is an amateur video of some kid rapping over Drake’s “Forever”.

Sampling then evolved into remixing, meaning old songs could be relived and given an modern sound. Example of this include, Kygo’s remix of “I See Fire” by Ed Sheeran, and Tracy Chapman’s “Fast Car” by Jonas Blue ft Dakota. Remixing has been revolutionary for the music industry allowing room for new artists to add new ideas to old music. It is a fantastic experience for both the artist and the listener.

power of the people

The paradigm shift of closed media to open source media has come as quite a shock to many people. As we now have the ability to be active users of social media and other online forums, we can now all contribute pieces of information to collectively form and frame a story.

This idea is known as “Collective intelligence”. An event happens, information is aggregated by the people and this then creates a story.

People contributing pieces of information to a online platform that they actively participate in to collectively form a story.

A perfect example of collective intelligence is Wikipedia. Wikipedia acts as an online encyclopaedia and is written by the people who use it. Early Wikipedia Information could be edited and updated at any point. This meant people would edit real facts and change them to humorous things. That’s where wikipedia’s bad reputation comes from and why people say “Wikipedia is not a real reference”. enhanced-buzz-25906-1386264818-13

Anyways, since then Wikipedia have started to moderate content on their website to avoid incorrect/inaccurate information.