People are influenced by personality. We tend to follow and look-up-to personalities we can relate to. The internet and social media has given us means to create a “bio” which is a snippet of who we are and what we do. By creating an online persona we are presenting ourselves to other people in a way that can be very influential. Micro celebrities have emerged and they hold a great deal of power and influence over their followers.
An example of a well-established micro-celebrity is “Chase Eagleson”.
Chase is a musician and he covers popular songs. He has quite a hefty following and has established himself across multiple platforms (twitch, youtube, instagram, twitter, facebook). Each online persona he has created across these platforms is consistent and they are all interconnected. People send in song requests to Chase and he plays them for his audience.
The question is, are these micro-celebs narcissistic or lonely? Are they honest or deceitful? Are they just wearing a mask?
Food for thought.